Game One Acquires Brandtek Sales Team & Access to Wellness Products

SWANTON, Ohio [September 9, 2025] – Leading team dealer Game One announced today the acquisition of the sales team from Brandtek, a team dealer and wellness product company based in Madison, WI. The move strengthens Game One’s national sales force and expands access to Brandtek’s wellness products for athletes and programs nationwide.

“Game One is the best place for the Brandtek sales team to land,” said Jeff Handlen, CEO of Brandtek. “Their vision, resources, and culture make it clear they’re not just growing…they’re leading. I have every confidence that our sales team and customers are in the right hands.”

The addition of Brandtek’s experienced sales reps deepens Game One’s Midwest presence and reinforces its commitment to providing schools, clubs, and organizations with top-tier service and solutions.

“We’re thrilled to welcome the Brandtek team to Game One,” said Pat Weber, President & CEO of Game One. “They share our unwavering commitment to culture, character, and service, and bring incredible energy and expertise that will accelerate our growth and impact. Together, we’re even better positioned to support our customers, expand our reach, and drive meaningful results.”

With this acquisition, Game One not only gains Brandtek’s respected sales team but also enhances its portfolio with their wellness products, such as Sport Fresh and Phyz Boost, creating greater value for teams at every level. To support a seamless integration, the transition included a week-long onboarding for the sales reps at Brandtek’s offices in Madison, WI.

“Game One has the people, the processes, and the momentum to take what we’ve built at Brandtek and accelerate it to the next level,” added Handlen. “The onboarding experience confirmed that — they brought a large group of teammates to Madison to make sure our reps had everything they needed. And now, with Game One’s sales force bringing the Brandtek wellness line to teams nationwide, our products will reach more athletes than ever before. This is a true strategic win for both companies.”

To learn more about Game One’s growth, reach out to opportunities@game-one.com.